Tuesday, 24 March 2015

LFX North event boosts students' digital knowledge

Students and staff from our Master's programme recently attended a top UK conference for management and fitness professionals.

Didsbury's Waterside Hotel and Leisure Club was the venue for LFX North, which featured expert speakers from a range of companies including Everybody Leisure and Les Mills UK.

The event focused on digital media and its use in marketing and customer service situations within the respective industries. The group took part in a variety of sessions during the day, all designed to widen their knowledge of an ever-evolving digital landscape.

Our students said the conference had been a great opportunity to learn from industry professionals. Nathan Armstrong commented: "The event gave us the chance to network with people we otherwise wouldn't be able to meet, and I gained a better picture of what it would be like to work in the industry.

"The experience was extremely beneficial, as it cemented in place what field I want to try and get into, which has given me more reason to focus on my current studies."

Sarah Harradine added: "I loved the conference - it was very interactive with speakers whom I respected, and I also felt were respected by the other delegates. The presentations were relevant to my studies and took things like social media and put them into real-life situations.

"It also helped with the management of my own digital accounts and those I'm running as part of my work experience, showing I can be practical in the application of a relatively new element of marketing."

For more information about LFX please click here.

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