Research by Dr Sue Minten and Dr Jess Macbeth has been used by a National Governing Body to help grow participation in sport.
Rounders England have been working across the UK to develop the sport as part of their 'Chuck it, Whack it, Leg it, Smile' campaign, with the scheme proving particularly successful in Lancashire.
In partnership with Burnley Leisure Trust they have attracted 500 women to play Rounders regularly, creating vibrant leagues and training tutors, leaders, coaches and umpires.
The study by Dr Minten and Dr Macbeth found that socialising plus the ethos and culture of the organisers was the key to sustained engagement. The impact on people's lives has been significant.
Charlotte Hardiman shared her love of Rounders in this month's Essentials magazine. She commented: "Rounders reignited my love for sport. I also really love the fact that playing rounders gives me a bit of 'me time' that I didn't really have before.
"The biggest thing I missed about being involved in sport was the camaraderie, so it's fantastic being part of a team again and I've made so many new friends."
To find out more about Rounders England please click here.